Strategy & Consultancy
Line Square helps companies to understand the true commercial potential of interactivity, by considering what it means to their market sector and ultimately how they, as an organization can adapt and evolve to exploit this powerful medium.
We offer a full range of planning, strategy and consultation services:
Online Strategy
The Internet can be a powerful & effective extension to a company’s business. Line Square offers pragmatic and down-to-earth advice, helping clients to create a realistic and achievable strategy from the word go.
Many major decisions that can affect the final success of an interactive project are often made in the early planning stages of its lifecycle. The sooner that you can involve us in the planning and thought process of a new project, the sooner you can begin to reap the benefits of our knowledge and insight.
Feasibility Studies
Are you considering a new online venture?
Even today, many companies forget the importance of evaluating the true business case surrounding a new online business.
Line Square carries out in-depth feasibility studies for companies who require our specialist insight, experience and access to research facilities in order to establish whether their ventures are warranted, feasible or simply worth pursuing.
Information Architecture
How best to structure your website? It might seem like a straightforward task, but it’s often one of the most difficult things to get right and it’s a matter that should never be underestimated.
By examining a company’s business objectives, its website objectives, target audiences and its competition, we can help define what visitors expect from a website (e.g. content, takeouts and functionality). This in turn defines the structure of the site’s content, without compromising your business objectives.
Copy Writing
It’s all about the content – the design and technology are simply tools to help deliver content in the most appropriate manner. Line Square offers experienced support and advice in writing on-screen content, ensuring that it is always visitor focused, easy to find as well as digest.
Line Square also provides a professional copywriting service (including multi-lingual translation) for individual projects or, on an ongoing contract basis.
Prototype Development
When the complexity of a system cannot easily be defined by a two dimensional sitemap, or when a projects’ usability requires testing and refinement prior to design and development, then clickable prototypes come into their own.
Prototypes ensure that changes, which could be difficult or costly to implement later on in a project’s development, are identified early on, and factored into time schedules and budgets. They can also act as a visual guide for designers and content writers to work into.
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